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Facebook Landing Pages What is a landing page – why would you want one? A landing page is a page that can promote and help persuade new vistiors to your website to click on the ‘like’ button. Upon doing so, they will then gain access to the rest of your Facebook page. You can set up a different one, should people already a ‘fan’ of your site, find themselves back once again. They don’t need convincing, so instead many companies decide to use this page to promote an offer to their dedicated fans. The power is that you can really increase your ‘word-of-mouth’ awareness, by engaging fans. Every action that takes place between you and them is published on their wall and the news feed of their associated friends! Static FBML – Disabled Up until … Read entire article »

July 16th, 2011 | Add a Comment

Filed under: Uncategorized

Facebook ‘Like’ Button

First of all you need to understand a bit about the Like button and what it is. The like button, when placed on your website, creates the power for you to display a news feed message about your product or service, which includes a link back to your website. The feed appears to all the friends whom are connected on Facebook to the person who clicked on the Like button. It’s like that user giving a personal recommendation about your product or service to everyone that they know in seconds and instantly. There is an Open Graph variation of the Like button. This is ideal for those who want people to like a product or real world entity such as a movie, restaurant, Blog etc… If special Open Graph tags are included within your … Read entire article »

April 5th, 2011 | 1 Comment

Filed under: Facebook, Social Marketing, Viral Marketing

Colour

Colour is a very powerful tool and helps create the image with which a person makes the decision, about liking or disliking everything that we see. Here is a colour guide that helps us all see how the big boys make use of colour! Other sites that provide useful information on colour: http://www.colormatters.com/colortheory.html http://colorschemedesigner.com/ http://www.w3schools.com/tags/ref_colorpicker.asp … Read entire article »

March 8th, 2011 | 1 Comment

Filed under: Colour

Windows 7 Font Installation Problems

Having recently had a client who found it difficult to install a font on her Windows 7 operating system, I found the following forum note instructions. It turns out that with some fonts you need to ‘unblock’ them first! http://www.sevenforums.com/tutorials/1155-fonts-install.html … Read entire article »

January 17th, 2011 | Add a Comment

Filed under: Fonts

Cache – not Cash!

Caching is a very annoying feature of website browsers that actually serves very useful to the everyday member of the public when they surf the net. What is a cache? Without meaning to get technical on you, a cache takes place each time you visit a new web page. It is like having a quick image of the page, stored on your computer. The reason it takes place is in the event that you re-visit this page again in the near future, it displays this quick image to you, in order to serve the page faster, save resources and many other technical benefits. It can however, annoy us developers on a daily basis. For each time we upload a page after having made a change to it, the end user of the website and … Read entire article »

January 6th, 2011 | Add a Comment

Filed under: Glossary of Technical Jargon

Are you maximising your advertising potential – it costs you nothing to do so!

There are many different ways that you can aid the promotion of your website. All of which cost you just a little amount of time to do, and once done, nothing more then this expense. What I am talking about is a smaller scale variation of Viral Marketing. But first – what is viral marketing? In its simple form it is marketing that works like a virus which spreads on its own accord. Instead of catching a nasty cold, you receive a link, lead or some such notification in your normal daily operations that promotes another persons business or website. One of the best and original ambassadors for encouraging the spread of their own viral marketing was the Microsoft Hotmail website account. At the bottom of every email anyone, anywhere in the world … Read entire article »

January 6th, 2011 | Add a Comment

Filed under: Viral Marketing, Web Marketing

Google Loves Good Quality Incoming Links

This post demonstrates how quality incoming links into your website can propel you to a natural 1st place position ranking on Google, using a real example to demonstrate the point. Google Loves Good Quality Incoming Links - Let us prove it to you! There are many different things that a search engine crawler ‘ranks’ your website pages by. The algorithm is kept heavily guarded but one thing that is commonly known is how Google loves good quality incoming links to your website. In short, these are links to your website from other sites. Things to think about with regards to incoming links. The words used to create the link are most important. The ranking score of the page/website that the link is coming from helps and hinders your natural listing chances. The number of inbound links that … Read entire article »

January 5th, 2011 | Add a Comment

Filed under: Search Engine Optimisation, Web Marketing